Don’t be boring – smart aktivering med mobilen
Mobilen kan meget mere end desktop, når det kommer til digital markedsføring. Mobilen er forbrugernes foretrukne device til alt i hverdagen, og bliver oftere og oftere både første og sidste touch point i købsrejsen.
Niels viser hvordan man som brand opnår bedre attention, involvering og tid med brugerne ved hjælp af interaktive features, gamification og brug af mobilens sensorer og funktionelle features. Oplevelser og mobile service branding bliver stadig vigtigere komponenter for succesfuld udfoldelse af brands, og der vises kreative eksempler på, hvordan dette kan gøres.
Don’t be boring – smart marketing activation on mobile (DK)
Mobile can do much more than desktop when it comes to digital marketing. The mobile phone is the consumer’s preferred device for everything in everyday life, and more and more often becomes both the first and last touch point in the purchase journey.
Niels shows how you as a brand achieve better attention, involvement and time with users by means of interactive features, gamification and use of the mobile’s sensors and functional features. Experiences and mobile service branding are becoming increasingly important components for the successful unfolding of brands, and creative examples of how this can be done are shown.
