January 31st 2023 @Dansk Erhverv – Mobile Copenhagen
Today, the mobile is an intrinsic part of our everyday life and we we use it for everything. This also means the mobile is the most prominent place to communicate and engage with consumers.
In the Nordics, 4 out of 5 customer journeys start digitally, and +70% of ecom transactions happen on a mobile device. From a marketing point of view, we have been talking about “mobile first” for years, but now the message should more be “mobile everything”, because that’s exactly what we as consumers do.